About us

Talking about who we are is good, but what's more important is the reason why we exist

The founders started this company because they loved working together. Coming from drastically different backgrounds and experiences, they had a surprisingly lot in common. Each side complemented the other and they decided to continue working together by setting up the studio.

Since 2012 they've worked closely together on every project that has come in, knowing that each side brings something different. The dual nature and respect of the partnership is what makes it work so well. It is Alexey's insane creativity and drive for beauty and perfection paired with Paul's strict organisation and business focus that makes goat what it is — two sides coming together to produce great works.

This want for collaboration is why goat exists and why we try to create work that balances beauty and function.

A history lesson

goat was created by a Russian and a Maltese in 2012 from a small apartment in Elephant and Castle, London. We didn't have big dreams of creating a large studio, with table tennis in the common area and motivational quotes hanging from the wall. We wanted to remain small and in control and still plan on doing so.

Paul moved back to Malta in 2018. He hired an operations manager to support him with the direction of the business. Alexey remained in London with our two engineers to help with projects.

Our remote family continues to work closely together everyday. Our 1 hour Weekly Digest calls on Monday 08:00 GMT help us to start the week with interesting discussions on articles we've shared since the previous digest. Our daily 15 minute Stand Up calls at 11:30 GMT keep us connected and support each other on the work that we're doing.

It's important to have fun

At times, a project would drag on or become tedious. This is when motivation and quality drops. Alexey would always be the one to break the downward spiral by speaking his mantra; if we're not having fun then we're doing something wrong. We would take a step back and reassess the work, making sure that we get back into it with the correct attitude.

We take our work seriously, but not ourselves.

Our type of client

While setting up goat and reaching out to our first prospects, we never thought we'd specialise in a particular sector. Our first year saw us working with a professional psychologist, a packing material supplier, an estate agency, an online video streaming television station, and a reusable feminine hygiene product distributor. We thought we were correct until recently. We looked at our projects and tried to understand the difference between the successful ones and those that we felt could be better.

Each bit of work that we were proud of and benefited the client had something in common — the client loved what they did and trusted us to support their business. It is these clients who have found the most value in hiring us, and it shows from their continued trust in us to be there for them when needed. We know that we're not for everyone. But for those clients who we are for, it's a perfect match.