HTTP vs HTTPS. How your non-secure website will warn potential customers not to trust you

At the beginning of a web URL, either an ‘HTTP’ or ‘HTTPS’ will be displayed. The HTTP stands for ‘hypertext transfer protocol’. The ‘S’ stands for ‘secure’. Therefore, this ‘S’ is of the utmost importance.

A secure site means that all incoming and outgoing data is encrypted, making it very difficult for third-parties to compromise your site.

Not having HTTPS security on your website will display a ‘not secure’ error message to your site’s user if they’re expected to input sensitive data like passwords or payment information. Long-term, all sites without HTTPS security will be marked as ‘non-secure’. Not a great first impression of your business to your potential customer and the likelihood is that they’ll leave your site.

Your website’s SEO ranking will also be affected as Google favours HTTPS sites to showcase safer websites to their users.

To check if your website is secure with HTTPS, type your domain name into your URL bar and look at the padlock on the left-hand side. It will tell you whether your website is secure or not secure with a prominent red warning sign.

Please feel free to email ‘hello@wearegoat.com’ if you should require any further advice.