We're constantly being bombarded with the importance of an online presence for our businesses. If you're a professional then it is expected that you have some sort of online presence, be it a website or social media profile. During this year's pandemic, the need for a website has become louder by those offering the service, us being one of them.
But there is a problem with all this noise. It fools people into believing that a website is the best solution, without actually considering what the purpose of that website is. Too often do we ask a prospect what they want to achieve with their website, only to receive a confused response as though it should be obvious.
Even the most seemingly obvious of scenarios are not always that obvious. Take a professional services company such as a law firm, it might be obvious that what they want from the website is to promote their services. In reality, the real goal would be to show their long history and unbeatable reputation.
When you're asked the question “why do you need a website”, put extra stress on the “why” and the “website” parts of that question.
Why: What is main purpose of the website and what is it supposed to achieve?
Website: Is a website the best option for the answer of your “why” or is there a more appropriate solution?
Nobody actually wants to use your website. What they do want is the outcome of using your website.
Remember, the purpose of a website is not to be online, but to achieve something inline with the business' goals. Let's face it, nobody actually wants to use your website. What they do want is the outcome of using your website.
Getting things done quickly is great, but no speed in the world will make up for the wrong direction.
The importance of stepping back
When thinking about the needs of your business, be sure not to rush into a solution before first understanding what your audience want from you. How can you best serve their needs and the goals of your business? Getting things done quickly is great, but no speed in the world will make up for the wrong direction.
What should you do now?
If you're still reading this then you're likely thinking about a new website. That's great. A new website is something we'd love to discuss with you. But before you reach out, take a breath, count to ten, think about what it is that your business needs, and more importantly, what your audience want. If you're still excited to have a new website then get in touch for a quick discussion about what options are available for you and we'll happily guide you to something perfectly suited for your needs.