The vast majority of consumers research a company online before purchasing. They utilise the internet to discover local businesses, the best deals, to shop from the comfort of their own home, and ultimately decide whether a business is worthy of their hard-earned money. Allowing your business to be seen across a variety of mediums in a busy marketplace is of the utmost importance. After all, if they can’t find you, they can’t buy from you.
Having a website that is skilfully built according to your target market’s needs will stand you in good stead with your audience. With a wealth of businesses to choose from at their fingertips, it’s important to show that yours is one to be trusted and that they'll receive a seamless, professional experience.
A website can show off your best customer testimonials, displaying your business in its very best light. It can provide sneak peeks behind-the-scenes of the staff, strengthening a ‘know, like and trust’ factor, which can increase conversions and longstanding relationships. It demonstrates that you take your business seriously, having invested time, money, and energy into the development and maintenance of it, which will translate as “we care”. If you haven’t invested in your audience’s experience, the likelihood is that they won’t invest in your business.
It strengthens your social media marketing
Social media sites reach and engage with your audience, providing them with ‘real-time’ value. By showing up consistently on social media, it shows a commitment to your business, whilst showcasing your skills, knowledge, and personality. It also serves a space to build an active community.
Whilst this activity is happening, a website serves as a place to send your audience to when they want to find out more.
It’s the permanent home of your marketing content
Social media is a great place to share content, but it gets pushed further and further down your timeline with every new post. Periodically reposting important content is highly recommended, but again, it quickly disappears from view and isn’t always readily available for your audience.
Your website can clearly display all of your blog posts and important articles, allowing it to be found with little to no effort. If your audience has to work too hard to find out who you are, what you offer, and why they should choose you, they might just go to a business that makes their journey a much easier one (even if their offerings aren't as good as yours).
It sets you apart from your competition
Your website is your opportunity to tell the world what makes you different from those who offer similar products or services. It’s not always what you do, it’s how you show the world what you do.
Email marketing talks to them, your website closes them
Email marketing is an effective way to talk directly to your audience at a time that suits them best. You can post all day, every day on social media, but only a small percentage of people see your content in real-time unless they frequently interact with your channel in the way of likes, reposts, shares, comments, and so on.
When somebody signs up for your email newsletter, they are communicating that they want to hear what you have to say, and this is your opportunity to engage, entertain, and provide lots of value. They can open your content when they have time to fully absorb it and it can assist in building a loyal following. When you have a special offer or an important piece of information you’d like your audience to know, you can deliver it straight to their inbox, ready to be consumed.
Your website is where you’ll send your engaged audience to, driving them closer toward making a purchase.
It increases your availability to make sales
A website allows you to sell your products and services 24/7/365, reaching an international audience. Long gone are the days when you’re limited by your geographic location. Nowadays, the world is your oyster and the opportunity to transcend borders is easier than ever.
To wrap up …
Whilst this isn’t an exhaustive list, it should demonstrate how a website can take your business to the next level. Now it’s time to partner with a web development company that can understand your needs and assist you with that journey. So take the time to look through the websites of some potential web developers, weighing up what they have to offer, how they offer it, and what differentiates them. Then you’ll truly understand the same online journey your audience goes through when trying to choose who to do business with.
Reach out today for a free consultation to discuss how a professionally developed website could benefit your business.