What will your journey look like with us?


Firstly, and most importantly, we’ll work to understand your objectives and any problems you might be facing. To deliver truly exceptional results, we understand that our relationship must be a partnership. After all, we’re both working toward the same goal. We want your project to be as much of a success as you do, so understanding how each other works and that we’re both on the same page is of the utmost importance.

We’re not producing work for you, we’re producing work with you. Your consultation is an opportunity for us to discover whether we can provide value, where we can provide it, and whether our working relationship will be a conducive one.

How will the consultation take place?

Through the power of the internet, we’re able to transcend borders and service an international client base. Therefore, our consultation may be face-to-face, a phone call or a video call. Whichever medium you’re most comfortable with and dependent on the location/size of the project.

What will happen during the consultation?

Here, we’re wanting to uncover the parts of your business that aren’t public domain. The areas where you’re actively seeking exposure, growth, problem-solving, time-saving expertise, productivity workflows, decreased levels of stress for employees, and so on. The human elements of your business. The aspects that worry you, that make you want to throw your computer out of the window, and that excite you.

wearegoat don’t just build websites. There isn’t a ‘one size fits all’ approach with our work. We don’t push existing solutions on to our clients. Every business is unique and will require different solutions according to urgency, scale, budget, and requirements.

We’ll work to understand the mechanics of your business relating to your different departments, the employees within those departments, and the current processes of your company. We’ll want to understand how the solutions we’ll build will be used throughout your entire organisation.

Understanding your long-term objectives is extremely important and we will always openly and honestly communicate whether we can assist you with achieving these.

For example, if you’re wanting to drive sales through your eCommerce store but have no idea how to get traffic to your website, no marketing department, no marketing expertise, and no budget to hire somebody to help, we’ll discuss those limitations with you. That a website is of no use if eyes aren’t landing on it. We won’t promise that your website will increase sales if there’s no clear plan on how users will find you.


Once we’ve left our consultation, we’ll analyse your requirements, any existing guidelines, your proposed budget, and everything that was discussed during our time together. Then, we’ll prepare a proposal which will outline what we suggest should be done and how much it will cost to do it. This stage could feel confusing if it’s the first time you’re hiring a website development company.

Maybe you’re seeking proposals from different companies?

Maybe you’re struggling to understand why one company is more expensive than another? Does that mean the more expensive, the better?

If company X says they’d chose this course of action and company Y offers a different perspective, which company do you choose?

You and only you can make that decision, however, it’s useful to weigh up different factors in doing so. A few examples could be whether you felt understood and heard during the consultation? Did you feel as though your best interests were at heart, and you felt secure that 100% would be given? Did the company have case-studies where you can trust that they’ll provide the same high-level of work for you that was created for those clients? Were solutions worked out together or was a proposal put before you with no process, no relationship building, and no research?

Everybody will be looking for different things from different companies. If your budget is small, it may be you’re most interested in who can produce work at the lowest price point. You may be looking for a team with case-studies that are similar to yours, price not being a concern. You could be seeking somebody who ‘gets you’ and the strong vision you hold.

From the perspective of wearegoat, we can wholeheartedly say that each individual project we take on is given the attention and focus it deserves. We’re a small studio and we intend to stay that way. We don’t want you to just be a statistic. A case-study with no meaning other than to promote the work we did for you to new prospective clients. We’re not interested in churning through projects for the sake of doing them. We don’t just work to get the job done. We’re not interested in doing projects for the sake of money and would rather say no to a project than to go against what makes wearegoat, wearegoat.

We pride ourselves on our highly-skilled, creative team that delivers above and beyond what you would expect. We take you on a journey toward a celebration and create long-lasting relationships that go beyond a transactional client/vendor one.

We work hard. We work fast. We don’t drag out the hours, nor do we say yes to you just to keep you happy. Whereas your happiness is important to us, you are hiring us to build you something that works for you and, most importantly, your customers/audience. That will achieve your business objectives and we take that seriously. If we believe that the website you want won’t achieve your desired goals, we’ll be honest and tell you. We’d rather not take on the project than build something that won’t bring about an ROI in some way, shape, or form. It’s the backbone of who we are. Honesty. It’s not just something we say, it’s something that’s apparent from our very first meeting together.

Thanks to Ouch.pics for the illustration.

Becoming part of the team

Once you’re happy with our proposal and the direction we’re going to take, we start to see ourselves as part of your team. We become a partnership and lock arms to build something that you’re going to get a lot of value from. We don’t win when we build you a website. We win when you win and from the very beginning of our journey together, we’re focused on helping you to do that.

The one rule? Open and honest communication. It’s the key to a successful project and a happy working relationship. It’s one of the key factors we look for when choosing to align ourselves with a business and something we eagerly request at all times.


Our research has begun even before our consultation. Maybe you reached out to us and we set up a consultation call or maybe we reached out to you after determining that we could provide value. Either way, we will have researched everything we feel is important about you and your company before we have properly spoken. That is, information that is publicly available. The same information that your potential customers can find online. We’ll never turn up to a consultation without lots of knowledge about who we can perceive your business to be from our own research.

After our consultation, we’ll perform our second lot of research, at a more in-depth level. We’ll look at the different websites in your sector and where your business sits in the playing field. Each website we build has different expectations from your website user’s perspective. This is based on your specific business sector and target audience.

We’ll analyse different websites in your sector to understand what works, what doesn’t work, how these websites compare to your specific requirements, and we’ll look at what we can do to build a website that suits your needs and the needs of your customers’.

We’ll also research your customers’ requirements. The things that your customer will require from their time on your website. The steps they need to take, the call-to-actions they will want to make, the information they’ll need to read, and the journey they would want to go on. After all, we might be building a website for you but in reality, it’s for your customers.


The designing stage starts by laying out the structure and organisation of your content. This sets the foundation for how we expect your users to interact with your website and ensures your users will have an enjoyable experience.

During the design stage, we’ll start working on the information architecture. This is where we structure your content into logical groups. This is the foundation of your website and it explains the relationships between the various sections of content.

We’ll also build a mockup of the layout, called the wireframe. It is the setup for how the website will be laid out into different sections and pages. Allowing us to understand how the user will interact with your website, without being distracted by the choice of fonts, colours, and design elements. We analyse the user journeys and fill in any gaps that might be present.

We’ll then create the visual style for your website. The aesthetics, adding the colour scheme, typography, refining the spacing, and content hierarchy. We’ll either work with your existing brand guidelines or, if there aren’t any available, we’ll work on building a foundation using our expertise and training in branding and graphic design.

Thanks to Ouch.pics for the illustration.


During this stage, we do what we do best and start building your website. We understand that this journey can sometimes cause anxiety. After all, you may have complete faith and trust in us due to our past clients, case studies, testimonials, and having had a highly-successful consultation. Yet, it’s still human nature to wonder what we’re up to whilst we’re building your product.

We’ll provide you with regular updates and, when possible, sneak peeks of what we’re currently working on.

Tech Speak

Throughout your journey with us, you may see a host of different technical words that don’t make any sense to you. Well, that’s okay that they don’t. If you’re not a web designer or web developer, understanding the technicalities of what we do wouldn’t be something we’d expect from you. You’re the expert of your business, and we’re the expert of ours.

We’ll ensure that you understand all that you have to understand and if there are any questions, please don’t ever hesitate to ask.


The quality of the work we produce is of the utmost importance to us. We perform in-depth testing and also give you access to the website to test for yourselves. At this stage, your eyes are more valuable than ours and we want to hear your thoughts.

The testing we perform is comprehensive and as per ‘Tech Speak’ above, we’ll only go into detail if you want to know the specifics.

As a brief overview, we’ll ensure that the functionality works as expected. That your website is compatible with different browsers (within the last 3 years) and different devices. We’ll obtain feedback from yourself and implement any optimisations where possible. It’s only once we see the finished results can we potentially see areas that could be improved.


Once everything has been finalised and you’re happy with the result, we launch your website on your own domain, allowing the world to start loving your website and your business. We’ll be celebrating alongside you. The launch is really just the start of our journey together. This is where we stand by your side, excited to see the results roll in from what we have built together.


Don’t worry, that isn’t the end. You’re not left all alone once your brand new website is launched. We want to ensure that the relationship you have with your website is a long-lasting, happy one.

We’ll equip you with full post-launch support. This will include any required documentation and know-how regarding your website.

Depending on your specific requirements and the project we worked on together, we can offer a range of different support solutions for those who require long-term or additional support.

There we have it…

In a nutshell, that’s a not-so-brief overview of the journey we’ll be taking together. Every journey will be slightly different depending on the specific project, but we hope that this has helped to give you a better understanding as to the path we’ll be walking along together.