Building a custom system for the Birkenstock promotional campaign

What we did
Software development
System & Process Optimisation
Who we did it for
A leading global online luxury fashion retail platform

We start each project by defining the goal that needs to be accomplished. This helps everyone involved understand the direction being taken. For this client, the goal was to create a solution for a custom promotional campaign without modifying their existing website or CMS.

The client had an extensive Content Management System and suite of digital products being managed by a large team of in-house designers and developers. The limitations of these systems, due to the overhead of maintaining them, meant that the design and marketing teams weren't able to provide their clients with more interactive and entertaining promotional campaigns.

This online luxury fashion retail platform sell items from hundreds of high end international brands. Being able to offer creative and interesting ideas was a requirement of the industry they were in.

The simplest solution is often the best.

Having seen our work with British Vogue, they wanted to know if we would be able to implement similar projects for their campaigns.

The first project they had in mind was for a Birkenstock campaign that followed a popup shop around the world. The idea behind this campaign was to provide information about the upcoming locations, the designer of the popup, and create excitement for the opening events.

We built a standalone web application for the campaign which loaded content from a custom Content Management System.

With the campaign ready, we had to squeeze it into their website.

The client's existing system had the capability of adding custom code to individual web pages. We used this opportunity to load the web application onto a page on their website using a single line of code. This gave us the flexibility to manage the campaign and release updates without needing the client's involvement.

The content needed to be updated regularly as the popup moved to different locations. This required a custom Content Management System to be built to handle these updates. The Content Management System allowed them to manage the content in 11 languages, without us intervening.

wearegoat have worked with me to build multiple executions for our platform. Our projects have ranged from single microsites to a bespoke content management system for enhanced product listing pages. I have always found them to be fantastically diligent in their output, incredibly insightful when planning how to execute projects and hugely responsive when moving forward with builds. They are hands down my go-to team of developers and I haven’t been able to give them a challenge that they haven’t managed to tackle.
Art Editor
More projects
Optimising an existing platform to provide more value for their clients and customers
Who we did it for
A leading global online luxury fashion retail platform