Our projects always start with a goal definition. Clearly defining the goal allows us to work towards something specific for the client and serves as a marker to test the success of the project. The goal for Simply London was to provide the client with an easy way to build landing pages to collect information from prospective customers and give those prospective customers useful information in return.

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Simply London is a relocation agency that helps individuals and families relocate to London. They were soon to launch a marketing campaign that was to coincide with the launch of their new branding. The campaign was to drive traffic to landing pages where users could signup for a free consultation or PDF guide.

The client asked us to build a solution that will allow her to manage the pages and create new ones when needed. Working with the branding agency, we designed a layout to match the new direction.

The result was a pair of templates for the two audiences they were targeting. These templates were used to create individual landing pages. Wanting to give the client as much control as possible, we used settings that she would define in the editor to control functionality on the landing pages in order to correctly target audiences and track the success of the campaigns.