While working on the new Content Management System for The Art Newspaper we started working on their new website. We took this opportunity to work with the client to define the goal of this new website. The stakeholders wanted a website that would more easily engage their readers, the editors wanted more control over the type of content they could produce, and the sales and marketing teams wanted more options to offer their clients.
Making it optimal for their readers
Poorly laid out text and an inappropriate font choice for long form text could result in readers being unable to focus on the content. The Art Newspaper's writers and editors produced good content, we didn't want to ruin the experience with a layout that didn't do the content justice.
Days of research were spent going through type foundries to find a typeface that will fit the requirements and be scalable for the planned growth of The Art Newspaper. We decided on "Greta", a superfamily that was originally designed for newspaper printing due to the low-resolution printing. It was optimised for digital use and contained all the variations needed to create an interesting design and clear hierarchy.
Speeding things up
Waiting for a web page to load can cause any dedicated user to lose their patience and leave. The reach of The Art Newspaper is global which means that their visitors will have all kinds of internet speeds and viewing from a range of different devices.
The website's loading speed was a priority that we considered in the foundation of the build. Using server side rendering to prepare the content and a global network of CDNs to ensure fast delivery of content. As well as optimisations for AMP (Accelerated Mobile Pages).
Continuing our support for The Art Newspaper
We continue to work with the client to build new features, implement additional optimisations and upgrades, and make sure their readers have a great experience.
Kind words from the client
We are very happy to have wearegoat as our long-term partner: they are stellar, when it comes to research-based solutions, solving complex problems in ever-changing environments, and creating solutions that actually work.