Reducing the time to publish content from 45 minutes down to 10 minutes

The biggest pain point for The Art Newspaper was the amount of time needed to publish content to their website. Our goal was to drastically reduce that.

: an international monthly print publication and authority on visual arts news.

Working with The Art Newspaper on cleaning up 30 years of their data we already had a relationship with them. They often complained about the complexity of their existing Content Management System and how limiting it was.
Without any in-house technical advisors they weren't sure how to move forward with their digital tools. They asked whether we could consult them on their available options.

Starting with interviews to understand their problem

We conducted interviews with members of different departments, from editors to marketing and sales. Each person had their own goals which were being hindered by their existing rigid systems.

We defined the bottlenecks and areas that could be improved in a presentation and proposed different solutions. They requested a complete overhaul of their digital tools to better prepare themselves for the digital direction they were planning on taking.

Don't scare your users away

Whenever a new system is introduced or an upgrade is released users tend to become agitated. This is normal. Anything new requires work to understand it, no matter how much better it is to the predecessor.

We didn't want to create more tension for the news team. Having worked in publishing before, we understand the stress that is present leading up to print deadlines.

We worked with the editorial team to understand their processes, terminology, and expectations. Throughout the process we kept them informed and at ease with what was going to happen.

The launch was successful. Only after a few months did they become so comfortable with the system that they started requesting features they wouldn't have thought of as possible in the previous one.

Kind words from the client

We are very happy to have wearegoat as our long-term partner: they are stellar, when it comes to research-based solutions, solving complex problems in ever-changing environments, and creating solutions that actually work.

Mikhail Mendelevitch, Digital Strategy Director at The Art Newspaper

View next project: Cleaning up 30 years of data