Building a digital framework for publishing content
The Art Newspaper approached us with an existing website that was unable to meet their internal and public-facing demands. Namely, it wasn’t mobile or search engine optimised, and lacked the content flexibility their editorial, sales, and marketing teams needed. Our client had decades’ worth of experience in print publishing, and we were charged with building a new website and content management system that could translate this long-standing operation into a digital one.
We prioritised three main factors: legibility, speed and longevity. Content needed to be read by global, multilingual users; accessed by audiences with varying internet speeds; and prove robust enough to survive the ceaselessly changing landscape of online content.
Listening, learning and developing solutions
We began with a series of interviews across the paper’s staff – at every level, in every department. This process shed light on the respect and priority they held for their print edition. We understood that in order to maintain the spirit and integrity of their print process, we needed to cultivate a similar attitude towards a digital one. We did this by creating a CMS framework that was familiar and functional. We worked to replicate the print process into digital format, mirroring the furniture and terminology of the paper’s content.
We invested time in understanding what print-first readers would expect out of a digital experience. Days of research were spent trawling type foundries, searching for a typeface that would elegantly bridge the gap between print and online reading, as well as provide scalability for future growth. The super-family typeface, “Greta” – originally designed for newspaper printing – became our audience-driven solution. It was digitally optimised and had enough variations to create interesting design and clear hierarchy.
Speed, durability, reliability
Over time, we’ve developed advertising tools, features and upgrades to continually ensure The Art Newspaper can provide readers with a great digital experience. We’ve also worked with their mobile app developers to integrate functionality with our CMS, allowing their team to cross-publish and manage content in one place. Our overriding ambition has been to usher the publication into a digital era, phasing their team from print to online content, and acting asa watchdog for future digital opportunities.
Kind words from the client
We are very happy to have wearegoat as our long-term partner: they are stellar, when it comes to research-based solutions, solving complex problems in ever-changing environments, and creating solutions that actually work.