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04/2022

temperature change causing incorrect Facebook ads

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Climate spiral to show temperature change

The visualisation, created by NASA, presents the monthly global temperature anomalies between the years 1880 and 2021. These temperatures are based on an estimate of global surface temperature change and the anomalies are defined relative to a base period of 1951 to 1980.

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Why Facebook targeted ads are often hilariously wrong

Facebook is often believed to be extremely accurate when targeting ads to their users. So much so, people believe them to be listening in on their conversations. The truth is that Facebook’s detailed list of interests of each user are often completely inaccurate. Although the study size was small, looking at your own targeted ads will show a wild fluctuation of accurate and inaccurate targeting.

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